AZB & Partners has been advising Amazon on the recent beta launch of Rufus, its new generative AI-powered conversational shopping assistant

AZB & Partners has been advising Amazon on the recent beta launch of Rufus, its new generative AI-powered conversational shopping assistant, which will use AI to personalize user's shopping journey. Rufus has been trained on Amazon's vast product catalog and web information, basis which it has been trained to answer user questions, compare products, offer recommendations, and guide users in their shopping journey on Amazon.in. Read further details at - https://lnkd.in/dzd_Jvd6 Our AZB team comprises our Partner Aprajita Rana and Senior Associate Archana Iyer.