Thailand: New Manual for Advertisements on Digital Platforms

The Electronic Transactions Development Agency (ETDA) issued a notification on 11 June 2024 regarding a new manual for overseeing advertising on digital platform services. The notification aims to prevent deception, illegal product or service offerings, and other unlawful activities related to advertising on digital platforms, which have become rampant on digital platforms. The notification applies to business operators who provide digital platform services that allow advertisers to publish advertisements or messages to users.